All customers are not created equal. Some are dramatically more profitable than others. Some are in a position to extract maximum value out of your products or services. Some you want to have as customers or clients – others you may wish to avoid like the plague.You don’t just need “more customers”. You need better quality customers.
We make point of difference benefits and not price of entry benefits.
We focus on effectiveness : doing the right things.
We aim for our clients to have sustainable market dominance.
We do cheery pick ideal customers and target quality instead of quantity.